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Graduate Profile of Rob Benhuri, MSTOM, L.Ac.

  1. Date of graduation: April, 2008
  2. Full-time or part-time practice: Full-time
  3. Current practice setting: I am the owner of City Acupuncture, a high volume, lower cost, multi-practitioner clinic in downtown Manhattan. We recently have franchised the model and opened two independently owned franchisee clinics with more to come in the near future.
  4. Areas of practice specialization:
    • Type of patients: As implied by the name of the clinic, we focus on higher density urban centers. Our price point and clinic setup allows us to treat the highest volume of patients possible. Other than that we do not specialize.
    • Type of therapy used:Acupuncture, herbs, massage.
    • Principal conditions treated: Back pain, anxiety/depression, neck and shoulder pain, stress management, fertility, chronic immune conditions, etc. We do not focus on one area of medicine, rather we are focused on getting people who have never tried acupuncture to give it a try.
  5. Postgraduate Education: None
  6. Most rewarding aspect of practice: I started City Acupuncture with a simple mission: to get as many people started with acupuncture as possible. Nine years later City Acupuncture clinics see 580 new people every month! As we add more clinics that number will go up exponentially. Better still, over 80% of our new patients have never had acupuncture before (we ask on our intake form). That means by the end of the year more than 5,500 people will have experienced acupuncture for the first time in a City Acupuncture clinic. I am proud to say City Acupuncture is an effective engine for bringing our medicine to the general public. I honestly believe our entire society will benefit by making acupuncture more mainstream.
  7. Most essential tips for other graduates desiring to establish a successful practice: Before you do anything related to starting a practice, spend some time meditating on where you want to be 3, 5, and 10 years from now. Be honest about your financial needs. Get help from a friend or financial planner if necessary, but either way it is critical that you have a solid idea of what you need to make in order to live the life you have in mind. Then make the call on whether it is a good idea to rent space with another person or start a private practice in that location. This will help you base your professional decisions on the two factors that matter the most: what you want, and how much money you need to get what you want.

Rob Benhuri is a 2008 graduate of the Pacific College of Oriental Medicine, a CCAOM member institution. For a list of all CCAOM member colleges, see state list.